Tourism brings many social and economic benefits especially in the rural areas of developing countries. Once the tourism dollar permeates the local economy, the community can benefit from having additional job opportunities. Your community can become a vibrant tourism destination and achieve rapid development in several ways.
Establish Excellent Infrastructure
Successful tourism depends on good infrastructure including roads, faster trains, hotels, hospitals, and police posts. Having the right infrastructure may only need the input of the local who is doing an online masters in civil engineering keen on giving back to the community. The infrastructure will eventually bring the cost of travel down and a tourism breakthrough.
Use Internet Marketing Technology
Tourism is no longer a national activity but has become an increasingly international phenomenon. People can travel further afield more frequently. Globalization and the growing level of online interconnectedness will enable you to raise awareness on the tourism attractions in your community. Greater awareness through the TV, film, the internet, and the ease of ticket purchasing on the internet can influence tourism in your community. The improved tourism will lead to the “multiplier effect” and create opportunities for the small-scale business enterprises and generate more taxes that can build civil engineering projects, such as more schools, hospitals and housing for your community.
Lobby for Good Governance
Tourism does not thrive in politically unstable countries because communities with undemocratic governments are prone to political upheavals. Rather than commit to development, the population may spend most of their time agitating for freedoms. The constant confrontations between the citizens and government will scare away the tourists. Good governance promotes security which will eventually translate into the rise of international arrivals.
Tap Your Local Talent
People want to be amazed, surprised and impressed. They want it to be in such a way that they will always remember the experience they had when they travel to a new place. Therefore, you need to transform your community into an experience that tourists will remember. The local art, artists, and culture are crucial assets in the promotion of tourism. The integration of the locals into tourism activities through cultural centers that can showcase the history and cultural heritage will spur support for the sector and also improve the local economy. Food can also play a role here. Often times your traditional ma and pa joints are often the most memorable. If you are trying to turn your community into a tourist attraction, you don’t want food that every place already has. You need something that will diversify yourself from other cities.
Diversify the Tourism Product
Increase the competitiveness, the quality, and the number of tourism products to attract more visitors. For instance, if your community only relies on beach tourism, you can start other attractions, such as health and wellness tourism, eco-tourism, or cultural and heritage tourism.
There is no doubt that tourism is an incredible opportunity for your community and that it can play a major role in the economy. Bringing more tourists into your community gives it new life, pride and can spur development and prosperity for many years to come.